Software and Tools

Top 5 SpyFu Alternatives to Spy on Your Competitors Like a Pro (in 2021)

SpyFu is, without a doubt, a top-tier SEO and PPC analytics tools. As the name suggests, SpyFu is designed to help you spy on your competitors. You can use it to reveal their target keywords, identify their backlink sources, understand their PPC strategy, and more.  Personally, I consider SpyFu to be one of my top … Continued

SpyFu is, without a doubt, a top-tier SEO and PPC analytics tools.

As the name suggests, SpyFu is designed to help you spy on your competitors. You can use it to reveal their target keywords, identify their backlink sources, understand their PPC strategy, and more. 

Personally, I consider SpyFu to be one of my top five SEO tools of all time. 

But I’m not saying it’s for everyone. 

In this post, I’ll show you 5 SpyFu alternatives at varying price points. 

Let’s rip into it. 

SpyFu Alternatives Pricing Comparison

In a hurry? 

You can refer to the pricing table below to look for an alternative to SpyFu that fits your budget.

Tool Type Price
1. SpyFu SEO and PPC analytics with focus on competitive research Starts at $39 per month
2. SEMrush  All-in-one SEO and PPC analytics Starts at $99.95 per month
3. Keyword Revealer Keyword research and competitive research Starts at $9.97 per month
4. Serpstat All-in-one SEO and PPC analytics Starts at $69 per month
5. SE Ranking All-in-one SEO and PPC analytics Starts at $31 per month
6. Ubersuggest Keyword research, competitive research, and content marketing research tool Starts at $12 per month

What is SpyFu anyway? 

SpyFu is a U.S.-based search analytics company with a simple promise: 

Search for any competitor, download their keywords. 

At least, that was their marketing slogan in the early days. 

As of today, SpyFu can do a whole lot more than extract your competitors’ keywords. 


Here’s a list of the awesome things SpyFu can do:

  • Discover your SEO and PPC competitors – SpyFu can list down your organic and paid competitors within seconds. There’s no need to jump through hoops to identify your top competitors, which is the first step of competitive research. 
  • Look at their target keywords – It doesn’t matter if your competitor ranks for hundreds or even thousands of keywords. SpyFu can extract them all faster than you can say “analytics.”
  • Find shared and unique keywords among the competition – By identifying similar domains, SpyFu can generate a list of shared and common keywords among your competitors. This will help you build a priority target keyword list for your SEO or PPC campaign.
  • Analyze their backlink profile – To outrank your competitor, you need to match their backlink profile in terms of both quality and quantity. SpyFu can help you with this by naming your competitor’s backlink sources and measuring the clicks they generate.
  • Assess their top content – With SpyFu, you can effortlessly round up your competitor’s top pages. This will enable you to “borrow” ideas and inspiration you can use to spice up your content strategy. 

Would you like to know my favorite part? 

SpyFu manages to let you do all this without as much as reading a tutorial. 

For the most part, you just need to enter your competitor’s domain. 

SpyFu will then do all the heavy lifting and serve the essential competitor data to you on a silver platter. 

Ape to Gentleman SpyFu Domain Overview

Sure, having a user-friendly interface isn’t everything. 

That’s why I plan to give you an in-depth look at every SpyFu alternative you’ll learn about today.

In addition to a quick tour of each tool, we’ll also discuss their individual pros and cons. 

Without further ado, let’s jump into it.

1. SEMrush        


Semrush is one of the most recognizable names in the SEO industry.

It’s built as an all-in-one “online visibility management platform” with all the tools you need to grow your online presence.  

I recently did a one-on-one comparison of SEMrush with SpyFu. 

If you’re an avid follower of my blog, you probably saw this coming. If you haven’t seen the comparison yet and would like to catch up, click here

How to use SEMrush

As far as features go, SEMrush can match everything SpyFu brings to the table. 

You can perform hardcore keyword research, competitive research, intensive domain analysis, backlink profile analysis – you name it. 

The Keyword Magic Tool, for instance, expands any keyword into a long and diverse list of long-tail keyword ideas. 

First, enter a keyword in the “Enter keyword” field and click ‘Search.’

Keyword Magic Tool

Within seconds, SEMrush will show you a list of potential keyword ideas along with important metrics. This includes the keyword search volume, difficulty, average CPC, and so on.

Keyword Magic Tool Suggestions

Not impressed?

Don’t forget – Keyword Magic Tool is just one of the things SEMrush offers in the keyword research department. 

You can also use the Keyword Gap tool to look for potential keyword suggestions.

Keyword Gap Tool

The Keyword Gap tool groups up similar websites and identifies shared and unique keywords among them. This is crucial if you want to build a “master list” of must-have target keywords for your blog. 

Of course, SEMrush also has a bunch of other tools that can be used for domain analysis and competitor research. 

Features like the Traffic Analytics tool, for example, will give you a bird’s-eye view of any domain’s traffic. 

You can use it on competitors to access useful information, like their top traffic sources, audience demographics, and more. 

SEMrush Traffic Analytics Tool

SEMrush Pros vs SpyFu

  • Larger keyword database
  • Bigger tool set for domain analysis, backlink analysis, and keyword research
  • Powerful content marketing tools 
  • Better for teams

SEMrush Cons vs SpyFu

  • More expensive
  • You need to create an account
  • Relatively harder to learn and use, especially for solo bloggers

Click Here to Try Semrush

2. Keyword Revealer

Keyword Revealer

Keyword research is a big part of what SpyFu is all about. 

If you’re looking for an alternative that can also provide you with profitable keyword ideas, you should try Keyword Revealer.

Simply put, Keyword Revealer is an affordable yet powerful keyword research solution. 

It also has a few other SEO features that can help bloggers of all sizes outrank the competition. Some examples are backlink analysis, rank tracking, and competitor domain analysis. 

How to use Keyword Revealer

Keyword Revealer is one of those tools that don’t require a manual to use effectively. 

Upon logging in, you’re immediately brought to the keyword search interface. 

Simply enter a keyword or URL, set your target location, specify a language, and click ‘Search.’

Keyword Revealer Interface

Keyword Revealer will then provide you with a long list of keyword ideas alongside valuable metrics. 

This includes the monthly search volume, CPC, potential monthly ad earnings, and keyword difficulty. 

Keyword Revealer Results

You can also use Keyword Revealer to peek at your competitor’s top keywords. 

From the “Competitive Analysis” page, enter your competitor’s domain and click the ‘Search’ button. 

Keyword Revealer Competitive Analysis

You should be able to see your competitor’s top keywords in the “Site Keywords” section. 

Relevant metrics like search traffic and your competitor’s organic traffic share are also included. 

Keyword Revealer Site Keywords

Cool, right? 

Let’s talk about something Keyword Revealer does better than SpyFu: backlink analysis. 

To look for backlink opportunities with Keyword Revealer, head to the “Backlink Analysis” page. 

Keyword Revealer Backlink Analysis

After entering your competitor’s domain, click the ‘Search’ button, and wait for the results to load. 

You should see a complete list of your competitor’s backlinks shortly. Important details such as the referring domain’s “Trust Flow” and the anchor text used should be visible as well. 

Keyword Revealer Backlinks

Want to learn more about Keyword Revealer? 

Click here to read my full, detailed review. 

Keyword Revealer Pros vs SpyFu

  • Better backlink analysis features
  • Cheaper pricing across all plans
  • Slightly more powerful keyword research tool

Keyword Revealer Cons vs SpyFu

  • Minor bugs when working with domain URLs
  • Competitive research features pale in comparison
  • Fewer features overall

Click Here to Try Keyword Revealer

3. Serpstat


I consider Serpstat as one of the best and most complete SEO analytics platforms on the market.  

It is marketed as a “growth hacking tool” for content marketing, SEO, PPC, and everything in between. 

Just like SEMrush, Serpstat has everything you’ll ever need to grow your blog through SEO and PPC. I even published an ultimate Serpstat vs SEMrush comparison article before I focused on Keyword Revealer and SpyFu.

How to use Serpstat

As an all-in-one platform, newbies may need an hour or two to get familiar with Serpstat’s interface. 

I suggest kicking things off by creating a new project, which requires your domain, a project name, and project group.

Serpstat New Project

Remember, you can create a project that revolves around your competitor’s domain. 

Doing so will allow you to keep tabs on the top players in your niche. 

Once your new project is created, Serpstat wastes no time. 

It automatically pulls in pertinent domain data, namely their organic keyword count, referring domains, and referring pages. 

Serpstat Domains

From there, you can also fire up a full-on site audit with one click.  

It may take some time for Serpstat to collect enough data. When done, here’s what the audit report should look like:

Serpstat Site Audit

You can then focus on priority SEO issues that compromise your website’s ranking potential. 

These issues range from duplicate content descriptions to HTTP errors. Naturally, you want these issues fixed as soon as possible to maximize your chances of getting high search engine rankings.

Moving on to Serpstat’s competitive research capabilities, you can start by entering your competitor’s domain in the domain analysis tool. 

You can find it by expanding the “Website analysis” menu and clicking ‘Overview’ under “Domain analysis.”

Serpstat Website Analysis

After entering your competitor’s domain, Serpstat will generate a comprehensive domain overview report. 

This contains vital information like your competitor’s estimated search traffic, visibility score, and organic keywords. 

Serpstat Domain Analysis

Above the fold, Serpstat’s domain overview report looks basic at best. 

But the deeper you go, the more you’ll understand why Serpstat is a worthy rival to SEMrush and SpyFu. 

Here are some of the additional data sections worth mentioning:

  • Keyword position distribution – Get an overview of your competitor’s keyword rankings in search engines. 
  • Visibility – Track your competitor’s visibility score growth over time.
  • Traffic and keywords trend – Track your competitor’s traffic and organic keywords over time.
  • Top pages – Spy on your competitor’s top pages in terms of traffic and keyword rankings. 
  • Competitors in organic search – Identify other competitors based on common keywords, topical relevance, and visibility score. 

Serpstat Pros vs SpyFu

  • Better and more proactive domain and competitor tracking 
  • Better backlink analysis features
  • More SEO and PPC features overall
  • More advanced keyword filters
  • Ready-to-use checklist templates for SEO campaigns

Serpstat Cons vs SpyFu

  • Twice the cost of SpyFu
  • Steeper learning curve 

Click Here to Try Serpstat

4. SE Ranking

SE Ranking

SE Ranking is something I should talk about more in this blog. 

It is a powerful alternative to SpyFu that can get you quite the bang for your back. 

In terms of features, SE Ranking is in the same league as the big boys, like SEMrush, Ahrefs, and SpyFu. 

It also features one of the cleanest and user-friendliest interfaces I’ve seen in an analytics platform. I should know since I’ve tried literally dozens of tools over the years. 

How to use SE Ranking

Similar to Serpstat, I recommend creating a project in SE Ranking during your first login.

This is the quickest way to make the most out of your SE Ranking account. 

Create New Project

Creating a project in SE Ranking is a thorough process. 

It involves manually adding keywords to track, specifying the search engines to use, and uploading a list of your competitors. 

You can also connect your Google Analytics and Google Search Console accounts to consolidate your website data in one place.  

SE Ranking Adding New Website

I know it all looks tedious now. 

But once your project is created, you’ll have full, uninterrupted access to various SE Ranking features. 

You can proactively track your rankings, identify your top competitors, run a website audit, and more. 

I also love the idea that SE Ranking wants to manage your online marketing plan for you. 

It starts off with a “to-do” list of essential marketing objectives – perfect for new bloggers who need some online growth. SE Ranking Marketing Plan

Now, to do some good old-fashioned competitor research, switch to the ‘Competitive Research’ tab from the top menu.

From there, enter your competitor’s domain and click ‘Analyze’ to get the ball rolling.

SE Ranking Competitive Research

SE Ranking will then supply you with truckloads of information on your competitor. 

Some of the included metrics are:

  • Domain and Page Trust – Domain and Page Trust are proprietary metrics used by SE Ranking. They measure the domain-level and page-level SEO performance of your competitor. 
  • Organic traffic and keywords – Organic traffic and keywords are basic inclusions in any competitive analysis session. SE Ranking also includes an estimate of the domain’s total traffic cost in the equivalent of Google Ads prices. 
  • Referring domains and backlinks – SE Ranking lets you check a domain’s total number of referring domains and backlinks. This information is crucial if you’re planning to go head-to-head against a potential competitor. 
SE Ranking Competitor Data

Below these numbers, SE Ranking also lets you spy on your competitor’s organic keywords, distribution of rankings, and top pages. 

You will also find a list of organic competitors detected by SE Ranking. This will help you acquire even more competitor data by analyzing those additional domains.

SE Ranking Organic Competitors

SE Ranking Pros vs SpyFu

  • Slightly cheaper than SpyFu
  • Better backlink analysis features
  • Better user experience and design

SE Ranking Cons vs SpyFu

  • You can only track up to 10 websites using the entry-level plan
  • Backlink analysis only available for a limited number of domains per day

Click Here to Try SE Ranking

5. Ubersuggest


I remember when Ubersuggest was a simple, free keyword research tool. 

Back then, countless bloggers relied on it for their basic keyword and content research needs. 

Today, it’s a fully-fledged SEO tool with rank tracking, content research, competitor research, and backlink analysis features. 

Despite all that, Ubersuggest retained the user-friendly experience that new bloggers remember it by. 

How to use Ubersuggest

Using Ubersuggest is as easy as SEO research can get. 

You only ever need to enter either a domain or seed keyword to get things going. And depending on what you used, Ubersuggest will take you to the appropriate overview report. 

For example, if you entered a keyword, Ubersuggest will bring up the “Keyword Overview” page. 

This covers basic keyword metrics like search volume, SEO difficulty, paid difficulty, and CPC. 

Ubersuggest Keyword Overview

You can also scroll down to see potential keyword ideas for your seed keyword. 

However, it’s much more preferable to check the “Keyword Ideas” page for those. 

Ubersuggest Keyword Ideas

On the “Content Ideas” page, Ubersuggest compiles popular articles for you to borrow content inspiration from. 

This is useful if you need both target keywords and content ideas that will help you secure high rankings. 

Ubersuggest Content Ideas

Lastly, let’s check out Ubersuggest’s competitor research features. 

If you entered a domain, Ubersuggest will take you to the “Traffic Overview” report page. 

As expected, this contains basic domain analysis data. 

You’ll find the domain’s total number of organic keywords, organic monthly traffic, number of backlinks, and Domain Authority score. 

Ubersuggest Traffic Overview

Ubersuggest will also show you your competitor’s top pages in terms of traffic and backlinks. 

At the bottom of the overview page, you will be provided a list of your competitor’s top keywords. 

Ubersuggest Top Keywords

Ubersuggest Pros vs SpyFu

  • Costs about a third of the price you have to pay for SpyFu
  • Built-in content ideas research tool
  • More user-friendly than SpyFu
  • Better backlink analysis tool in terms of data and usability

Ubersuggest Cons vs SpyFu

  • Fewer keyword ideas
  • Less powerful competitor research tool overall

Click here to try UberSuggest


If your competitors have a “secret sauce” in their SEO or PPC recipe, SpyFu can reveal it. 

The same can be said for any of the SpyFu competitors I mentioned above. 

Remember, there’s no one-size-fits-all solution. 

I want you to make the most out of every penny you invest in blogging. As such, I hope you make smart choices when it comes to your blogging tools. 

If you have other websites like SpyFu you’d like the share, mention them in the comments below. I also welcome questions, feedback, and suggestions for future posts. 

Seize the day!

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