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30+ Influencer Marketing Statistics You Should Know in 2021

Today in this post I am going to present you the influencer marketing statistics. Influencer marketing is one of the best marketing strategies online businesses are leveraging to create a buzz around the brand. As consumers trust the recommendations from their influencers, you can generate more sales boosting your ROI with influencer marketing. Look at … Continued

Today in this post I am going to present you the influencer marketing statistics.

Influencer marketing is one of the best marketing strategies online businesses are leveraging to create a buzz around the brand.

As consumers trust the recommendations from their influencers, you can generate more sales boosting your ROI with influencer marketing.

Look at the below influencer marketing statistics to know how important influencer marketing is for your business.

Editor picks:

  • 61% of marketers find it hard to choose the right influencer for the product.
  • 67% of the marketing professionals engage with influencers for content promotion.
  • Influencers’ tweets increase the purchasing intent by 5.2x.
  • The content achieves 11x higher ROI with influencer marketing.
  • 99.3% of brands use Instagram for their influencer marketing campaigns.
  • Creating brand awareness(85%) is the main goal of influencer marketing.

Influencer marketing statistics

  • On every $1 spent on influencer marketing, businesses are earning $5.20 as per the survey done by InfluencerMarketingHub. Also, the survey showed that the top 13% of businesses make $20 or more.
  • Mediakix survey reported that 61% of marketers find it hard to choose the right influencer for the product.
  • 67% of the marketing professionals engage with influencers for content promotion.
  • 40% of Twitter users made a purchase after the promotion of a brand by Twitter influencers.
  • 6 in 10 YouTube subscribers follow the advice of their favorite creators for product purchases.
  • 50% of consumers will be warmed up after reading a positive review.
  • Snapchat is the least used influencer marketing channel with 210 million subscribers.
  • 68% of bloggers prefer working directly with a brand than an agency.
  • 81% of people make purchasing decisions after being influenced by their friends and family on social media.
  • Influencers having followers of nearly 10k-100k provide great audience engagement and reach.
  • Software reviews influence 98% of consumers buying decisions. 17% of the businesses using influencer marketing in 2019 were ready to spend $500,000 or more.
  • Over 17% of the marketers allocate half of the budget to influencer marketing.
  • 70% of teens trust the influencers more than their celebrities.
  • 49% of the consumers rely on influencer recommendations for making purchases.
  • 57% of Fashion and Beauty brands use influencer marketing.
  • It is expected that influencer marketing is expected to hit $10bn by 2020. ⅔ rd of marketers use influencer marketing for content promotion.
  • Influencers’ tweets increase the purchasing intent by 5.2x.
  • 9 out of 10 marketers believe influencer marketing is best for their business.
  • 8 out of 10 consumers purchase a product after it is recommended by an influencer.
  • The content achieves 11x higher ROI with influencer marketing.
  • 70% of the influencers feel that influencer marketing is the most effective way to connect with brands.
  • 99.3% of brands use Instagram for their influencer marketing campaigns.
  • 61% of the brands struggle to find the right influencer for their influencer marketing campaign.
  • 71% of the marketers agreed that they got good customers from influencer marketing compared to their other marketing channels.
  • 71% of marketers use social search to find the right social media influencer, while 43% of marketers use platforms.

The annual budget for influencer marketing

In 2019, 15% of the marketers have allocated $0-$1000 for influencer marketing. Only 7% of the businesses had spent $1,000,000+ on influencer campaigns. 19% of the brands had spent a maximum of $1,001-10,000.

Most effective channels for influencer marketing

Instagram (89%) is the top channel that marketers use for influencer marketing. This is followed by YouTube – 70%, Facebook – 45%, Blogs-44%, Twitter – 33%.

Effective content formats for influencer marketing

The Instagram post is the most used content format with a usage rate of 75%. Followed by,

  • Instagram story – 73%
  • YouTube video – 56%
  • Instagram video – 54%
  • Blog post – 36%

Goals of influencer marketing

Creating brand awareness(85%) is the main goal of influencer marketing, followed by reaching new audiences (71%), and generating sales/conversions (64%).

Micro influencer marketing stats

  • 77% of fashion micro-influencers prefer Instagram marketing.
  • 53% of micro-influencers work with brands without paying for promotion.
  • Micro-influencers are more likely to have 22.2 times more conversations.
  • 70% of teens trust the influencers more than their celebrities.
  • 49% of the consumers rely on influencer recommendations for making purchases.

Instagram influencer marketing stats

  • Instagram (89%) is the top channel marketers use for influencer marketing.
  • 25% of all the sponsored Instagram posts are related to the fashion industry.
  • LinkedIn has over 90 million senior-level influencers. “Higher Education” has the highest engagement on Instagram.
  • Fashion brands saw the highest engagement rate on Instagram.
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