I will be real straightforward here: if you want to start and grow a successful blog, you just don’t need content, you need GREAT content – that moves people and perform well on Google, driving organic traffic and sales. With that in mind, the thought of rolling out blog writing can be intimidating, especially if … Continued
I will be real straightforward here: if you want to start and grow a successful blog, you just don’t need content, you need GREAT content – that moves people and perform well on Google, driving organic traffic and sales.
With that in mind, the thought of rolling out blog writing can be intimidating, especially if you’re a newbie. So to ease your job, I reached out to some of the popular writers and bloggers to share their best blog writing advice that can help elevate your blog to authority.
19 Blog Writing Tips For Beginners (Expert Roundup)
A quality blog post always starts with an engaging headline. If your headline doesn’t entice your readers, nothing will.
Make sure your headline is clear and precise. Does it touch on your readers’ pain points? Are you helping them solve a problem? Headlines written as questions will pique curiosity and also entice readers.
People like to read blog posts with short paragraphs for skimming and images to see along the way. However, some blogs look boring when there are no images to skim through or quotes to read. Make it easier for anyone to read, especially on a mobile device.
Also, embedding videos from YouTube, Rumble, or Vimeo can make your blog post more engaging and help gain more traction.
One thing that I’ve seen writers do is they use too much filler text. This is especially true for non-native writers who tend to try and stuff their content with long, complex words to make their blog more appealing. More often than not, they end up with too much irrelevant content that doesn’t add any value, loses their readers’ attention, and makes the overall article dull.
Using filler content (too many adjectives, adverbs, digressions, passive sentences, etc.) waters down the blog's quality. It makes it evident that the writer is trying too hard to come off as a native.
Don’t do that. Use your own words to tell the story from your specific point of view. The blog should read as a conversation between two people, not a thesaurus.
Leave it for another day if you don’t feel like writing.
“Write your blog post like you’re having a conversation with someone. Your blog is NOT a college essay! Don’t be a robot!
Put some light-hearted jokes in, and make your article sound like someone genuinely has a conversation with the reader. People these days are tired of reading emotionless content- bringing that connection to your writing will build a strong relationship with your audience and your blog.
Look at the top posts from some other bloggers in your niche. What do you like about their posts? What can you add to the topic? How can you write a similar article but make it even better with your own unique spin? What keywords are they targeting in their most popular posts?
This doesn’t mean that you should copy someone else’s article. You definitely don’t want to plagiarize content, nor do you want to do the same thing that’s already been done. Instead, by checking out other popular posts by your peers, you will hopefully generate some creative ideas of your own!
The key to making your blog exciting is finding an aspect or new way of thinking about something that’s already been tirelessly discussed elsewhere. Of course, this isn’t easy, but if creative and effective writing were easy, it wouldn’t be worth doing. In the end, even if you don’t discover an entirely new way to talk about an important subject, the act of thinking through it will help you better understand it, and that alone will aid you in writing creative and appealing content.
Now more than ever, business owners need to understand how to turn their businesses into sources of information more than just product-hubs.
We frequently use original research and data in our content. The data is fact-based and usually displayed in visual charts that tell a story. This makes it easy to convey the findings, and it is differentiated from standard text. Uniqueness is the key, and it must add distinct value.
Always try to garner the most attention. For example, a recent comprehensive article of ours unpacks the typography design trends for 2021. We were able to earn 90+ referring domains pointing to this article. Throughout the article, we use many visual guides to complement our in-depth coverage of each design trend. This is a topic that many people are searching for, and many websites want to link to it as a resource.
“One piece of advice I wish I had been given when starting my blog was “Focus On SEO.” Let’s face it, it isn’t much fun putting up content that never gets read or having a blog that never gets traffic. One mistake most newbie bloggers make is thinking quality content automatically generates traffic. That is so far from the truth.
You could keep putting up worthy content in quality & quantity that never appear in search engine results if you don’t understand SEO & maximize it.
So now, whenever I advise a new blogger, I tell them to prioritize SEO – except if your blog is just for personal journaling and you don’t care for audience nor profits!
I identify search intent by making use of the SERP and the Google Trends research tool. After identifying top keywords from search queries, I then use these keywords to create relevant content for potential visitors, thus giving answers to their questions and intent.”
Drawing from my experience, the most important tip I would like to give is Storytelling. That doesn’t mean you start with “Once upon a time…” Storytelling is about telling your thoughts, experience, processes, and results. When you tell them that it has been done and tested, they would love to believe you. Stories pull individuals in and help disperse issues. Because through Storytelling, you’re ready to foster a scene where individuals can relate to what you’re saying and envision themselves doing it.
Create a space free of distractions and choose a specific time to write. Choose an hour or two that you can dedicate to the task. Repetition will reinforce your habits and help you build momentum in your writing. Before you know it, those ten minutes you struggled to write will turn into more than an hour of solid writing.
Although quality content is not unique and has never been seen, it can be templated stuff that serves the user and fulfills the query when delivered to Google. Especially, works great when your blog focus a lot on publishing product reviews.
You will see that the content is both different and the same.
It’s different because, obviously, they are various tools and services. They’re the same because they follow an identical, templated article outline:
What is X service
What is X service Black Friday deal this year
Product X features
Product X pros and cons
Product X Black Friday FAQ
And that’s it.
While Google can quickly learn that my two articles have a nearly identical structure, it doesn’t consider plagiarism as I’m still helping users with unique content.
Finally, quality content that helps the user and is super thorough and custom-coded is called “upgraded quality content,” it also goes easy on the eyes. The best example I can think of is this inbox productivity guide by InMoat. It’s an excellent page.
As for me, the best writing tip for bloggers is to read what you wrote and imagine yourself as a reader and not as an author. This way, you would know and identify what you need to edit out and be sure to produce great blogs for your readers.
It can be wise to queue a few blogs in advance at all times so that you are never strapped for trying to figure out what you need to write for the next blog. And on that note, if you are ever struck by inspiration and ideas, write them down! I can’t tell you how many times I’ve been really excited about a blog post idea, told myself I’d write it later, and then ended up forgetting most of the bullet points or something and not written the post at all! A running google doc (or otherwise) as a blog bank of ideas can help in a pinch, too!
Taking breaks is part of the process of writing effectively. Go grab a cup of coffee or bring a quick snack. This helps your mind breathe from constant work and lets you compose your thoughts. This also allows you to clear your mind and come back with a new perspective.